25 July 2011

Advertising students reinvent Antz Pantz

RMIT University students are helping to reinvigorate the Antz Pantz brand as part of a work-integrated learning project.

The second year Advanced Diploma of Advertising students have come up with concepts to reinvent the famous “Sic ‘Em Rex” campaign which became a worldwide hit in 1989.

The project was inspired by a need to increase unprompted brand awareness amongst the target consumer group.

Students were required to develop an integrated advertising campaign incorporating both social media and online executions.

The ultimate objective of this campaign is to generate positive PR for the Antz Pantz brand and to increase sales across all retail outlets.

“This is a great opportunity for our students to be actively involved in a real-life advertising campaign and to receive feedback direct from the client,” Graham Airey, Program Manager, Business TAFE School, said.

Each student group had 10 minutes to present their final ideas to a panel of judges including Kellie Warwick, Marketing Manager, Omni Apparel, Maria Boctor, Brand Manager Rio and Antz Pantz, Omni Apparel and Erin McNaught, Brand Ambassador.

“Our industry partners were certainly impressed with the standard of the presentations including the application of concepts and idea generation which resonated with current industry practice,” Caryl Hertz, Industry Group Manager, RMIT, said.

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