The best university for media

“Here in Melbourne, what used to be known as the Royal Melbourne Institute of Technology, now RMIT University, has taken up a very special place in the world,” Mr Mitchell says in today’s The Age, Business.

Mitchell Communication Group is known as a company that pushes the envelope in the media landscape.

Set up by Harold Mitchell in 1976, Mitchells pioneered the idea of an independent media agency. Mr Mitchell felt having one business dedicated to researching, analysing and buying media made sense.

For the past five years Mitchell & Partners has been recognised as the largest billing media communications agency in Australia in the Nielsen agency rankings.

In today’s The Age, Mr Mitchell says:

“When I started my career as a teenager I had to catch up fast to the kids who had been to Melbourne University, which was the only university in town at the time.

“My saviour was the RMIT night course in media.

“And it paid off. This combination of industry experience and academic learning was the best education I could get.

“Years later, RMIT has become the best university in the southern hemisphere for educating media people.

“It produces students who are, as they say, ''industry-ready''. Importantly, it pushes the industry boundaries, rather than simply perpetuating past practice. This may be through joint research projects or by focusing on an area relevant to the industry,” Mr Mitchell said.

The Group, which comprises 22 communications businesses, includes media, digital, diversified and technology arms.

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